David Nottoli 'Creative Thinking, Problem Solving, Value Creation'
The New Abnormal
00:00
Building a Sustainable Brand in a Fragile Environment
I think we're suffering a, you know, this short term thinking that is is going on onon the client side. And i what i see in other agencies is a mad dash for cash. People are looking at the daily numbers rather than the trend over time and how to build a sustainable brand. I still feel like the skills i've learned about long term brand building are even more relevant to day as clients direct more money toward short term sales.
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