The Four Possibilities of Failure to Take Action

One view of the conscious mind is that it functions more as your brain's public relations manager than as its CEO, confabulating reasonable sounding explanations for its behavior. If so, this suggests that many of our failures of action are intentional. The easiest way to lie, of course, is to believe you're telling the truth. So you may even convince yourself that you want to pursue a goal when really your unconscious mind is not committed to it.