Leading Transformational Change with Tobias Sturesson cover image

040. Colin Mayer: Putting Purpose into Practice

Leading Transformational Change with Tobias Sturesson

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What Are Some of the Roadblocks to Transformational Change?

I just love this example of Novo Nordisk and so what I see in front of me is a really, really transformational process. There's often quite a degree of despondency expressed by the boards of companies that their institutional investors are not particularly interested in their corporate purposes. Having an understanding and a support from institutions in terms of the determination and implementation of a company's purpose is critically important.

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