6min chapter

Always Be Testing cover image

#21 Critical KPIs for DTC ECommerce Brands to Monitor, Jon Blair, Founder, Free to Grow CFO

Always Be Testing

CHAPTER

Negotiating Funding with Mark Cuban

The chapter discusses the negotiation process with Mark Cuban for funding Guardian Bikes and the challenges of negotiating equity deals. It also explores the impact of appearing on Shark Tank and the importance of email capture for building relationships with potential customers.

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