Exploring the shift towards online shopping and businesses catering to children, this chapter delves into the implications of families spending a significant portion of their budget on child-related products and services in China.
Child-related consumption has risen to around 30% of domestic spending for Chinese families. In shopping malls and at tourist spots, some of the most popular and vibrant businesses are those that attract children and their parents. Why do this generation of parents more willing to spend money on their kids? / Motivational Monday(20:40)! On the show: Laiming, Niu Honglin & Li Yi