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102  |  Understanding Comics and Visual Storytelling with Scott McCloud

Data Stories

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The Importance of Storytelling

When a story falls apart, it's because you don't have a clear understanding of the desire. And where a story really is relevant to people is the way in which the desire is interrogated. In Inside Out, they have five emotions map perfectly to five of the six universal expressions that people like Paul Ekman talk about. It's all connected.

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