Wedding Filmmaking - The Act Of cover image

Minimalism, Art, and The Secrets of Photo + Video Teams - The Augusts

Wedding Filmmaking - The Act Of

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How to Surprise Your Audience

I love what you said about like surprising the audience and having something unusual because that's actually something that I also like consciously do in my films. So we have this whole like TikTok approach of what does well on reels, what doing well on TikTok. And so when I'm editing my films, I think about pretty much every 30 seconds to a minute, trying to weave in something that will surprise the audience. We're getting kind of used to how the algorithm works like that on shorter form content. But then when we go to any of our films, it doesn't follow that same idea at all.

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