5min chapter

How I Built This with Guy Raz cover image

Uncle Nearest Premium Whiskey: Fawn Weaver

How I Built This with Guy Raz

CHAPTER

How to Create a Brand That Runs With the Big Dogs

Last september, we were out of stock in the entire country. We have swept all the major competitions this year with the exception of a few. No independent saw big years last year because the big guyys, once the pandemic happened, they've got to keep those shares up right? There was very little shelf space that remained for craft distillers. And i think that we did something very different during the pandemic which is propelled us and continued to propel us through the summer.

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