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How to Create a Brand That Runs With the Big Dogs
Last september, we were out of stock in the entire country. We have swept all the major competitions this year with the exception of a few. No independent saw big years last year because the big guyys, once the pandemic happened, they've got to keep those shares up right? There was very little shelf space that remained for craft distillers. And i think that we did something very different during the pandemic which is propelled us and continued to propel us through the summer.