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Exploring the Potential of VR Technology in Live Sports Broadcasting
The chapter discusses the acquisition of NextVR by Apple, focusing on the advancements in shooting 3D content and enhancing live sports events through immersive experiences. It highlights the technical and artistic complexities of utilizing VR for sports viewing, emphasizing the transformative potential for music and spectator sports. The speakers anticipate Apple's proficiency in live sports broadcasting post-acquisition, catering to a vast user base with enhanced immersive experiences.