The Crucial Moment for Nike

Nike's Brand Book was about 70 grand to do, 10 times the budget that we were used to. And I think that was the pivotal moment because after that, it just became this amazing work and relationship with these people. They had a really, you know, I've got a great deal of love for Nike. When we do work with them every now and again, it's hard because they push you so hard in a bar. Yeah. There's a lot of you doing how good you lot are.