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Ep 487: The Future of E-Commerce Growth: Profitability, Product Expansion & Smarter Ad Spend with Taylor Holiday

DTC Podcast

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Navigating Advertising Evolution

This chapter examines the changing advertising landscape on platforms like Meta, particularly the rise of Advantage Plus sales campaigns and the role of AI in managing ads. It highlights the necessity for brands to innovate and explore new product categories to sustain profitability in an oversaturated market. Additionally, it discusses the importance of strategic ad spending and customer acquisition, emphasizing the need for businesses to understand their financial health before diversifying marketing channels.

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