The Importance of Vocabular in the Market

Vocabular is often used by professions or sectors as a kind of they speak a kind of their own gobbledygook in order to identify, it helps to identify other people in the sector and keep outsiders out. But there are Chinese walls inside these organizations and someone looking to take a position in the market today, often is not at liberty to talk to the advocate for the organization. So we kind of fill that gap with publicly available information that is otherwise hard to find. And then we measure it so they can develop a signal, they can measure momentum, they can find patterns over time.