How to Be a Successful TikTok Influencer

The third thing, man, I think it's the most critical is our partnership with Susie Yoder. She used to be the head of digital from electric records was there for many years before that she was at Republic Records. Every time I talked to her, she knew more than me about TikTok trends and cool things. And one of the biggest pieces that I saw over the last four or five years was that artists were trying and still to this day try to solve their lack of TikTok success with paying influencers.

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