Launch Episode: The Black Friday Playbook | Chew On This Podcast
Chew on This - Digestable DTC Content
00:00
How to Measure Reach and Sales on a Blended Level
Influencers are huge. One of the biggest hacks that we've used that nobody really does is Facebook live. You have to also measure incrementality on a blended level, right? Does your overall blended cack look better? Right. It's about reach and sale. Of course, but like the reach is what's also going to impact the efficiency across the board.
Transcript
Play full episode
