MBA2138 Must Read: Effortless by Greg McKeown
The $100 MBA Show
The Best Way to Grow Your Email List
ConvertKit is an all-in-one email marketing platform. WP Engine is the best way to host your website. Effortless by Greg McEwen is about playing by your own rules.
Harder doesn’t mean better.
In fact, the opposite might be true. For as powerful as grit and a solid work ethic can be, we’re never grunting and sweating when we’re at our best. We’re smooth. We’re fluid.
We’re…Effortless.
Greg McKeown first changed our approach to business with his truly essential Essentialism, which advocates for a strict focus on what matters most. Now, Effortless adds a new dynamic: embracing the ease that characterizes our best efforts.
Of course, it means reframing your mindset. If you believe that “hard work” is always the way forward, it might take some mental pivoting to understand that incredible results often come from low levels of effort — at least as people typically understand effort.
Hear the key points and top takeaways from this instant classic. Click Play!
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Today’s Sponsors
Capital One Spark
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Recommended Tools
Xero
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ConvertKit
ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit
WP Engine
WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF
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