2min chapter

Choiceology with Katy Milkman cover image

An Accidental Experiment: With Guests Steven Levitt, Solomon Ezra & Stephen Spector

Choiceology with Katy Milkman

CHAPTER

How to Improve Your Decisions With Accidental Experiments

The key is that it's not informative to compare days when you decided to wear your repellent with days when you didn't. You want to compare situations that were otherwise the same, but where an accident of chance led you to try something out of the ordinary. Those are accidental experiments. They're all around us and we can learn a lot if we keep an eye out for them.

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