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Tome's Henri Liriani | Hiring Startup Design Teams
Greymatter
What Kind of Questions Should They Be Asking?
Designers should ask themselves, is the company solving a problem customers care about? And do they have a differentiated approach? Also, who are the founders and what are they about? What are their backgrounds and track records? Do they have strong moral codes? You'll want to research their investors and board members. Is their evaluation in alignment with their progress and stage? I think that's like a really big one right now. The founding team will set the culture for the rest of the company.
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