AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
107. B2B Storytelling Strategies that Convert Decision Makers
B2B Mentors
The Hero's Journey
Every business has a customer journey is actually a customer story. Joseph Campbell, the writer came up with the hero's journey. And that's basically the 12 acts that a hero in any story goes through from mythology to movies, TV, plays, books. It's really about five acts in a customer journey for marketing, but it's pretty much the same.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode