B2B Mentors cover image

107. B2B Storytelling Strategies that Convert Decision Makers

B2B Mentors

00:00

The Hero's Journey

Every business has a customer journey is actually a customer story. Joseph Campbell, the writer came up with the hero's journey. And that's basically the 12 acts that a hero in any story goes through from mythology to movies, TV, plays, books. It's really about five acts in a customer journey for marketing, but it's pretty much the same.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app