E182: Are eCommerce Membership Programs the New Loyalty? - w/ Andy Muntean, Inveterate - At the Coalface Podcast - 29 December 2022
THE ECOMMERCE EDGE Podcast with Jason Greenwood
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Getting Premium Service
The company is building the functionality to facilitate and enable these membership programs. It's buying the actual membership, but then also giving those benefits after the fact when a customer or member is shopping. And so that's where we go from, Amazon Prime, sign up, pay 10 bucks a year for free two-day shipping,. Now, how do we take it into an even more basic form? We're actually having conversations with other top members of this group about what they want to see on our site.
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