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10min chapter
Birkin Bags and Business: A Story of Luxury and Legal Drama
Business Lunch
Unpacking the Legalities of Luxury Brand Exclusivity with Birkin Bags
This chapter delves into the legal implications of luxury brand practices, with a focus on Hermes' Birkin bags and the controversy surrounding their sales restrictions. The discussion explores the alleged anti-competitive behaviors involved in purchasing these coveted items and examines the balance between exclusivity and fairness in luxury markets. The conversation raises questions about government intervention, customer filtering, and the strategic creation of exclusivity to enhance brand value.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode