New Angles to Staying Fresh and Relevant

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Cameron: How do we as small business owners come up with new angles to stay fresh and relevant? He says it's more about understanding the target audience of the outlet that you want to speak to, and taking your angle. "You gad to be careful with some of the stuff you say. Nobody listens"

Cameron Herold is known around the world as the CEO Whisperer, and he's just published his 5th book Free PR to share with you the secrets he's been sharing with coaching clients for years.

Top 3 Value Bombs:

1. Don’t try to land the biggest outlet, try to get covered first in small, monthly magazines.

2. It’s really less about coming up with new angles and more about understanding the target audience of the outlet you want to speak to.

3. The 3 things you need to know when approaching PR: Know your angle, know your target, and pick up the phone!

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