What Is Memetic Desire?

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Sherard: The true test of an idea is, is this useful? And under what circumstances is it useful? Memetic desire means that a person choice of an object is not determined by the object itself. This could be a pair of shoes, this be a job, this could be a romantic interest. We convince ourselves that there's a straight line between us and the objects of our desire. gerard calls that the romantic lie. He said, that's a romanticized way of thinking about human desire,. Like love at first sight. It's a very sort of romantic ideal. So i go into him with an openness to receiving some truths. And there are truths right through, a

Is there really a straight line between you and the things you want in life? Entrepreneur and educator Luke Burgis goes deep on how understanding mimetic desire can help you better connect the dots between where you are now, and where you want to go. Burgis breaks down the theories behind mimetic desire and the teachings of René Girard, why all of our behaviors are imative, why we desire things we don’t need, and why this all leads to missing out on aspects of life that are far more meaningful and valuable. Burgis has co-created and led four companies in wellness, consumer products, and technology. He’s currently Entrepreneur-in-Residence and Director of Programs at the Ciocca Center for Principled Entrepreneurship, where he also teaches business at The Catholic University of America. He is also the author of Wanting: The Power of Mimetic Desire in Everyday Life.

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