What Is Memetic Desire?

Sherard: The true test of an idea is, is this useful? And under what circumstances is it useful? Memetic desire means that a person choice of an object is not determined by the object itself. This could be a pair of shoes, this be a job, this could be a romantic interest. We convince ourselves that there's a straight line between us and the objects of our desire. gerard calls that the romantic lie. He said, that's a romanticized way of thinking about human desire,. Like love at first sight. It's a very sort of romantic ideal. So i go into him with an openness to receiving some truths. And there are truths right through, a