Theory of Change Podcast With Matthew Sheffield cover image

Social media moderation standards are more about epistemology than technology

Theory of Change Podcast With Matthew Sheffield

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The Power of Propaganda

The most persuasive style of propaganda content in there is them trying to convince Ted Cruz and Marco Rubio supporters. And everything else in the data set is just entrenching people in an identity they already hold and then explaining why all the other identities are bad, right? So it just turns into this sort of factionalized identity and model where the best way to gain engagement, grow content, maintain, and then actually shape society is to constantly be doubling down on those very niche identities.

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