How to Pre-Vet a Sponsorship

The lower the budget, the more talking you're gonna have to do. It's a weird amount of pressure on the relationship when you're their biggest marketing spend. You can think about it like dating. If the honeymoon phase is like uncomfortable and people are really weirdly demanding and getting upset at small things, this is not gonna get better. And I think that goes for alignment with the product or the people there too.