There has to be a clear why for change and that why should ideally appeal to the individual team, the organization to clients and to society. So start with why with the balance why. And then once the why is clear, invite over inflict because we want the champions. If it's inflicted upon people, it's very threatening and there'll be lots of antibodies to change. The pace of change is determined by the speed of unlearning and relearning. You can't force the pace of change in an organization. You have to do sense making.

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