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Chris Voss | Master the Art of Negotiation in Business and Learn to Win | Podcast series / Marketing

Behind the Brand with Bryan Elliott

CHAPTER

Dealing With a Cut Throat, Right?

When you're dealing with a cut throat counterpart, don't kid yourself. Do not project your sincerity into someone who has none. Don't pretend like it's going to work out somehow. The liar doesn't like to be called a liar. They hate it. And i got really angry once, and i let em know that i thought they were a liar and they didn't want to deal with us any more. It was an early, early in black swan group's history, before the book sold as well as it's selling now. No matter how hard we delivered phenomenal value, how hard we tried, we always overdelivered. We were always, we were always a great

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