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Success Story: Howard Schultz, Chairman and CEO of Starbucks

Success Story with Scott D. Clary

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Howard Schultz's Vision for Starbucks

This chapter explores Howard Schultz's early life experiences that shaped his vision for Starbucks as a supportive community space. It details his acquisition of the company, funding challenges, and innovative decisions that prioritized employee welfare and customer experience, positioning Starbucks as a leader in the coffee industry.

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