2min chapter

Founders cover image

#89 David Ogilvy (Confessions of an Advertising Man)

Founders

CHAPTER

The Importance of Differentiating Yourself

If you are the single best person at your job, but there's nobody else that does it, you're immune. Most top management are secretly aware of this and they keep their eyes open for those rare individuals who lay golden eggs. I just like that immune to the threat of dismissal and times of scarcity. And you're doing that just by differentiating yourself because you realize that most people are not going to do that work.

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