4min chapter

TED Business cover image

What makes a job "good"—and the case for investing in people | Warren Valdmanis

TED Business

CHAPTER

The So What Podcast From Boston Consulting Group

In 19 95, a fellow named cris cleba decided to open a gem in his home town of northville, michigan. Chris hired overly helpful, overly friendly employees who at any moment were eager to step in and help you learn how to use a piece of equipment. The idea was for the 55 year old mamor dad, who had never been to a jim before in their lives, to feel welcome and comfortable immediately. Now my question as a private equity investor is, could this really be profitable? We know that value at companies is driven by people, but we focus on short term profit because it's so much easier to measure.

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