Persuasion and the Pandemic

The new book is about how to persuade yourself to believe things that would help make you more successful in life and in business. The headline was, read this or die. That's a headline i borrowed from a friend of mine who died a few years ago, before pandemic. Had nothing to do with the pandemic, but he's passed away. So i just want to honor his work in creating that high bar of a headline at was very successful at time.