Goldman Sachs' Lisa Yang: Why I'm bullish on music streaming's future
Music Business Worldwide
The Future of Music in the Air
IPI's latest report suggests this will be at 1.2 billion globally by 2030. What needs to happen to get the industry to that point considering current estimates of global subscribers? I think one interesting observation is that since we've been publishing our annual music in the air update since 2016, every single year, the number of subscribers published by IPI had beaten our expectations every single year. In 2022, I think we probably reached a landmark of the split between EM and EM for the first time.
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