Tik Creaters Are Able to Compete in Serious Business Because of Their Scale

amyis is a huge we've never seen creators go to number one on the apstore and launch 300 locations in one day. So i think he is pioneering this unbelievable, you know, next iteration of what it's going to mean to be a creator. I thinkw what we're gong to see is probably like the next big and the next nike, the next, mean, jim shark's a great example,. The next lulu lemon, they 're going to come from creators.