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Guest 11: Breaking the Branding Mold with Ashwin (@Shwinnabego)

The Art of the Brand

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Harnessing Humor and Relatability in Branding

This chapter examines a unique marketing campaign featuring a comedian with a medical background, showcasing how humor can effectively engage audiences. The discussion highlights the strategic use of relatable talent over conventional market techniques, emphasizing the importance of branding in achieving mass appeal.

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