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21min chapter
#104 Ingvar Kamprad (IKEA)
Founders
Ingvar Kamprad: Building a Revolutionary Selling Machine
Explore Ingvar Kamprad's early vision of IKEA as a laboratory for revolutionizing the furniture industry, focusing on supply chain efficiencies and disruptive business models. Follow Kamprad's journey through challenges, boycotts, and tears as he perseveres to shape IKEA's success, emphasizing fair treatment of suppliers and a philosophy of viewing problems as opportunities.
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