How Etsy Found Its Purpose and Crafted a Turnaround
Cold Call
The Board Member, Chad Silverman
i taught the lego case about how lego almost went bankrupt chasing adjacencies. What's happening here is they've stopped investing in the corps business, their growing head count, spending money. And also realization was that while the sellers were really happy with etsy, the buyers were not. But etsi wasn't focused on them. Ite spen that had ballooned, they were building intra structure from scratch internally. So it was back end stuff rather than custom facing stuff. i asked him in class, what were the odds you were giving yourself of success? He said, ten%.
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