The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW TO SELL SMARTER AND WIN THE ENTERPRISE SALE

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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Intro

This chapter explores the challenges in sales when dealing with the commodity trap and the significance of understanding clients' emotional and economic motivations. It offers strategies for sales professionals to enhance their conversations and effectively communicate the deeper 'why' behind purchasing decisions.

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