Moiz Ali: How To Scale A Massive Brand In 2022
Capitalism.com with Ryan Daniel Moran
00:00
Can You Diversify Acquisition Channels?
Diversity is really the answera, if you areat a certain size, certainly diversity when it comes to sales channels and brick and mortar stores. If we hadn't got into target or walma, or ce ds or wall greens, we would have probably plateaued in the 75 t a hundred million dollar range. And that diversification a really allows the brands that are that large to survive. I think of your brand doing under ten million dollars in revenue a year, you can have to focus a lot more on retention.
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