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The 3 Secrets To An Irresistible Offer

Expert Edge Podcast

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The Power of Scarcity

Robert Chialdini's book, Influence, talks about the six factors of influence. Scarcity is one of them and it does one really powerful thing: It moves the momentum of the offer. The audience feels like they want to get your offer before they miss out on something. And so scarcity used ethically and used correctly can make offers more attractive.

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