Getting Feedback on Emerging Trends Is a Good Idea

I was doing this alone and it wasn't until I floated the idea with my designers that they were like, oh, yeah, we'll join you. And I worked with them and we split the topics and split the feedback and it went a lot faster. Having a research repository as a solution because a research repository is a self-serve product,. But before we dive into that, I'm just going to take another quick step back into understanding more, understanding your fear more. So why are you scared about the insights just being dead in a mirror board or presentation or in a report?