Maybelline has decided that they want to literally hold Bud Light's beer, apparently. A lot of the male brands are not doing this anymore because males were like, "No, men ain't ladies, ladies ain't men" So now Maybelline is taking that to the ultimate extreme. They've signed up a Maybelline partner who is a bearded hairy dude to, to model,. which is hideous and horrifying, obviously.

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