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The Importance of Fearlessness
In one way it's a creative constraint that if I only have a set number of formats then I can't veer off and suddenly do that insane. And also people have an innate understanding of some shapes and formats. If I steer too far outside of what's the familiar than the idea isn't as fast. That's a really nuanced understanding of communication which is I have to find a doorway of familiarity for people to step through so they can understand the view that they're seeing on the other side of the door quickly in a way that will strike a chord. "I think the one, the one reason that fearlessness really just sort of bubble to the surface for me for the last year