02: How do you charge for nothing?
Spotify: A Product Story
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How to Predict Your Own Future Reactions
Ten bucks a month to keep and listen to 30 thousand in crypto tracts off line for up to a month before you had to reconnect. When we surveyed our users, not surprisingly, that was ten bucks a month that literally no one said that they would pay. It turns out that we humans are not very good at predicting our own future behavior,. especially when it comes to what we're prepared to pay for something like convenience. We just can't imagine our future selves being that lazy.
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