3min chapter

What Drives You with Kevin Miller cover image

John Ruhlin: The Art Of Gift Giving & How To Be Memorable

What Drives You with Kevin Miller

CHAPTER

Maximizing Client Relationships Through Strategic Gift Giving

This chapter explores the significance of understanding client ROI and lifetime value in gift-giving. It advocates for quality over quantity in gift selection, suggesting budget reallocations to enhance meaningful relationships and maximize returns.

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