The Challenges of Product Marketing in the Organization

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Bertly: One of the biggest challenges when it comes to being a product marketer is in the title. People either think that you're a product person and that you're going to be very technically minded, he says. Bertly: You can't allow yourself to fall into a reactionary role with your partners and product. "You cannot allow yourself to become an order taker in sales"

We’re dipping our toes back into the archives to rehash this interview with Alexandria Snow, the customer-first marketer who knows exactly what you need.

With more than nine years of SaaS experience in sales/marketing consulting, Alexandria brings a lot of wisdom about effective product marketing.

She and Daniel sit down to chat about her unconventional path to marketing, why you should always know your business optics as well as your customers do, and the challenges product marketers face on an organizational level.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far.

Visit Retention.com to book a demo today.

Follow Alexandria:

LinkedIn: linkedin.com/in/snow-from-marketing

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Follow Daniel:

Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

01:43 Not The School For Marketers

02:53 How I Think About Product Marketing