11min chapter

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

525: Quantifying the Real Value and Impact of Thought Leadership

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

CHAPTER

Measuring the Impact of Thought Leadership

This chapter examines how market demands shaped the development of a method for assessing the effectiveness of thought leadership. It highlights the importance of quantifying ROI through data-driven approaches while addressing common misconceptions about smaller organizations in the thought leadership arena. By prioritizing client engagement over mere media recognition, the chapter illustrates how thoughtful interactions can lead to stronger relationships and future business prospects.

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