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“Being in business is one of the loneliest things you can do,” Marie Dowling, CEO of Newsary and EzyCom

Unemployed & Afraid

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Defining Your Story to Capture Media Attention

In this chapter, they discuss the importance of defining your story to the media in a simple and effective way. They emphasize the need for a newsworthy angle and the significance of emotion, big numbers, and impact in attracting media attention.

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