The Importance of Branding

I've seen quite a bit of people on Twitter argue about whether if you like do you need a brand if you've got a very good product which I think is quite an interesting question. Well, how do you define a brand then in that context? Because when I say brand. all the time it's always turning into a brand. It's not beneficial to always build one. Yeah, I'm going to get better results if you do but I also think it's the same with like the personal brand for the service. Like bro like this I've been analyzing the way that Alex Somozi did it a lot,. right? He went from like 11 to like 80 or something.

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