Willie Wonka is described as enormously fat in the Puffin books revision. He's a big boy who likes to eat. That's his character trait. And because of that he deserves to, he deserves to die. There is Veruca Salt who is a greedy rich kid. She's very spoiled. Sports. She sees a thing and she wants it and her daddy should buy it for her. Her daddy owns his own factory of some kind. It's like a nut-shelling factory. This is marketing 101. What a genius move by Willie Wonka. They're just going to be buying candy bars left and right. No one's genius.