How to Overestimate the Need for Massive Action

Most businesses fail because they're unable to sell their ideas at prices high enough to sustain the company and fund its activities. People optimistically overestimate how well things will go, and then underestimate how much energy and effort it will take just to push things through. Don't think average, baby, think massive. Compare your actions to having to carry a thousand pound back pack that youll wear every day into a forty mile an hour wind on a 20 degree upward slop. No matter what happens, i promise you, you'll win either way.