115: Strategic Marketing of Tech Products (ft. Martina Lauchengco)
People of Product
00:00
The Fundamentals of Product Marketing
Many people think of product marketing as these bagillian tasks, 37 boxes that need to check off. And they've lost sight of its true purpose. So i wanted to really hone it all down to like, these are the four fundamentals. These are the only things that matter if you're doing a whole lot of other stuff yourself. Those four fundamentals can be practised anywhere inside the product organization. If they are, it only makes go to market easier. And if you have a dedicated product marketer, it only gets better.
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